Brand Manager (Experience in the Fashion Industry is Compulsory)

Oversee visual consistency across the website, social media, packaging, store interiors and lookbooks.

Review and approve creative materials including photoshoots, advertisements and campaign visuals.

Manage collaborations, influencer partnerships and brand ambassadors.

Handle PR activities including press features, events, pop-ups and brand reputation.

Conduct market and competitor research.

Track fashion trends and customer perception.

Work with Operations and vendors to ensure packaging, labels and product quality align with the brand promise.

Set brand KPIs and review them periodically with the CEO.

Develop and execute marketing and brand campaigns.

Coordinate product launches, activations and brand collaborations.

Identify new growth opportunities for the brand.

Bachelor’s degree/HND in Marketing, Business Administration, Mass Communication, Fashion Marketing, Communications, Brand Management or a related discipline.

3–5 years of relevant experience in brand management, marketing, fashion, retail, lifestyle or consumer goods.

Previous experience managing or growing a fashion, lifestyle, beauty, retail or e-commerce brand is highly desirable.

Demonstrable experience developing and executing successful marketing or brand campaigns.

Experience managing creative teams, agencies, influencers and external partners.

Experience planning events, activations, product launches or brand collaborations is an advantage.

Strong knowledge of brand strategy and management.

Knowledge of consumer research and market analysis.

Strong understanding of fashion and lifestyle marketing.

Knowledge of digital marketing and social media strategy.

Experience with influencer and partnership management.

Strong project, budget and marketing analytics skills.

Excellent communication, presentation, negotiation and relationship-management skills.

Strong leadership and team-management abilities.

Strong commercial and business acumen.

Strong understanding of Nigerian consumers and youth culture.

Demonstrable portfolio, campaign results or case studies are required.

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