Digital Marketer (Experience in the fashion industry is compulsory)

Plan and run paid campaigns on Meta/Instagram, TikTok and Google for new collections, promotions and store launches.

Initiate and execute partnerships with sales and marketing experts to drive business sales.

Drive traffic to the website and in-store purchases.

Execute email and WhatsApp marketing campaigns.

Optimise the website for conversion, including product pages, landing pages and checkout flow.

Set up and monitor analytics and tracking using Google Analytics, Meta Pixel and UTM parameters.

Execute SEO activities including product descriptions, keyword targeting and collection page structure.

Produce monthly reports covering spend, CAC, ROAS, conversion rate and cost per lead, with recommendations.

Monitor campaign performance and continuously improve results.

Bachelor’s degree/HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Communications, Fashion Marketing or a related discipline.

3 years and above relevant experience in digital marketing, social media marketing, performance marketing or a related role.

Previous experience with a fashion, lifestyle, beauty, retail or e-commerce brand is highly desirable.

Demonstrable experience running successful digital advertising campaigns.

Experience managing social media platforms for a commercial brand.

Practical knowledge of Meta Business Suite and Meta Ads Manager.

Knowledge of Instagram, TikTok and Facebook advertising.

Knowledge of Google Analytics and digital marketing analytics.

Proficiency with social media scheduling and management tools.

Basic graphic design/content creation skills using Canva or Adobe Creative Suite.

Knowledge of short-form video content, Reels and TikTok.

Understanding of e-commerce marketing, conversion funnels, customer acquisition and retargeting.

Strong analytical, communication, copywriting and problem-solving skills.

Strong understanding of Nigerian youth culture and consumer behavior.

Portfolio or evidence of previous results is required.

*Send your application 

Use the job title as the subject of the email